See Patagonia’s core brand values in the image below for an example of how they can help inspire and guide their company. Keep in mind, however, the public will also hold you accountable and make sure you walk the walk. Being open about your core brand values not only wins a customer’s trust, it also sets your business up for success. Put them into clear and concrete words, and outline how your brand will always live up to these values. What principles guide all the actions your brand takes? These are your core values. Think of this as your brand’s purpose – the reason why your brand was created in the first place. (Note: This template is meant to be followed in sequence.) Part 1: Fundamentalsīefore you can create any other component of your brand strategy, you need to define the “why” behind your brand. We’ll break down each of the actionable steps covered in the template below. Ready to start developing your company’s own nine-step brand strategy? Our free, detailed brand strategy template can help.
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